Allowing the artwork to shine.
Chuck Roach is a contemporary western and portrait artist. His portfolio lacked a consistent design and was confusing to navigate. I created a clean, minimalist, and completely responsive design that allows the artwork to take center stage.
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My role
▪️ Redesigned website
▪️ Updated site on Weebly
▪️ Designed new logo
Timeline
1 week - March 2021
Project type
freelance
Chuck did not have a logo. I decided to use his initials to make a logo in the style of a cattle brand to fit the western theme in his artwork.
Chuck was not convinced that he needed to udpate his website. He does most of his business through his Facebook page so he didn't feel like the website was very important. One of his professional goals is to branch out internationally. I explained that his website would be integral to this step as he would be approaching new contacts rather than relying on word of mouth through Facebook. These new contacts would likely go to his website first and a clean professional website would make a great first impression. Chuck was very happy with the redesign and one month on he notified me that he had made two sales through website traffic.